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Evidence record 8226 · automatically gathered

International Market Entry Strategies: Relational, Digital, and Hybrid Approaches

The adoption of digital communications, facilitated by Internet technology, has been among the most significant international business developments of the past 25 years. This article investigates the effect of these new technologies and the changing global business environment to understand how relational approaches to international market entry (IME) are changing in light of macro developments. Despite substantial resources in business practice dedicated to combining relational strategies in di

Record details

Published: 1 December 2017
Source: OpenAlex
Category: Research
Topics: Environment · Finance, VC & PE
Retrieved: 14 July 2026

source-onlyevidence status

These records share source-supplied organisations, an exact publisher byline, automatic topics or regions. The reason is shown on every link; related does not mean supporting, agreeing with or verifying this record.

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How to cite this record

ethics.ai (1 December 2017), “International Market Entry Strategies: Relational, Digital, and Hybrid Approaches,” evidence record 8226, https://ethics.ai/record/8226 (originally published by OpenAlex).

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