Multi-element Persuasion in Social Media Health Communication: Synergistic and Trade-off Effects
Health messages on social media are typically constructed through combinations of source cues, appeals, frames, and evidence, which jointly shape communication and persuasive effects. However, prior research has largely focused on single elements or simple pairwise interactions, offering insufficient insight into how multiple elements operate together in real-world digital environments. To address this gap, this study adopts a systems perspective to examine multi-element message combinations. Us
Record details
Published: 30 April 2026
Source: arXiv
Category: Research
Topics: Healthcare · Environment
Retrieved: 14 July 2026
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ethics.ai (30 April 2026), “Multi-element Persuasion in Social Media Health Communication: Synergistic and Trade-off Effects,” evidence record 5187, https://ethics.ai/record/5187 (originally published by arXiv).
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