New EU guidance on AI transparency: what should companies be doing from 2 August 2026
New EU AI guidance sets practical expectations for labelling, deepfakes and AI-generated content transparency. In Brief Companies are increasingly using AI to create or modify content across marketing, communications and customer-facing channels. As EU transparency obligations under the AI Act move closer to application, this raises practical and operational questions around when AI-generated or AI-manipulated [...] The post New EU guidance on AI transparency: what should companies be doing from
Record details
Published: 2 July 2026
Source: Baker McKenzie Connect On Tech
Category: Policy
Topics: Regulation · Misinformation · Transparency
Retrieved: 14 July 2026
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How to cite this record
ethics.ai (2 July 2026), “New EU guidance on AI transparency: what should companies be doing from 2 August 2026,” evidence record 3093, https://ethics.ai/record/3093 (originally published by Baker McKenzie Connect On Tech).
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