{
  "id": 3093,
  "url": "https://connectontech.bakermckenzie.com/new-eu-guidance-on-ai-transparency-what-should-companies-be-doing-from-2-august-2026",
  "title": "New EU guidance on AI transparency: what should companies be doing from 2 August 2026",
  "summary": "New EU AI guidance sets practical expectations for labelling, deepfakes and AI-generated content transparency. In Brief Companies are increasingly using AI to create or modify content across marketing, communications and customer-facing channels. As EU transparency obligations under the AI Act move closer to application, this raises practical and operational questions around when AI-generated or AI-manipulated [...] The post New EU guidance on AI transparency: what should companies be doing from",
  "authors": "Elisabet Cots, Silvia Sáenz de Ormijana and Rut Alemany",
  "category": "policy",
  "topics": "regulation,misinformation,transparency",
  "orgs": null,
  "regions": "eu",
  "published_at": "2026-07-02T10:32:53.000Z",
  "fetched_at": "2026-07-14T16:11:46.979Z",
  "source_slug": "x-baker-mckenzie-connect-on-tech",
  "source_name": "Baker McKenzie Connect On Tech",
  "source_homepage": "https://www.connectontech.com",
  "ethics_ai_record_url": "https://ethics.ai/record/3093",
  "original_url": "https://connectontech.bakermckenzie.com/new-eu-guidance-on-ai-transparency-what-should-companies-be-doing-from-2-august-2026",
  "evidence_status": "source-only",
  "attribution": "via ethics.ai"
}