Evidence record 2164 · automatically gathered

A comparative analysis of virtual and human influencers in sensory endorsements: A Schema Congruity and Cue Diagnosticity Theory perspective

Publication date: August 2026 Source: Technology in Society, Volume 87 Author(s): Yousra Bakr, Hakim Meshreki, Mennatallah ElKashif

Record details

Published: 14 July 2026
Source: Technology in Society
Category: Research
Topics: Healthcare
Retrieved: 14 July 2026

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ethics.ai (14 July 2026), “A comparative analysis of virtual and human influencers in sensory endorsements: A Schema Congruity and Cue Diagnosticity Theory perspective,” evidence record 2164, https://ethics.ai/record/2164 (originally published by Technology in Society).

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