Evidence record 12032 · automatically gathered

“You Might Like Each Other”: Mass Customization and the Structuring of Sociality Among Chinese Generation Z on the Soul App

Social Media + Society, Volume 12, Issue 3, July-September 2026. We employed the framework of mass customization to investigate how the Soul app, a leading interest-based social platform, is reshaping sociality among Chinese Generation Z. Six months of participatory observation, from December 2024 to June 2025, in Soul’...

Record details

Published: 19 July 2026
Source: Social Media + Society
Category: Research
Topics: Finance, VC & PE
Retrieved: 21 July 2026

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ethics.ai (19 July 2026), ““You Might Like Each Other”: Mass Customization and the Structuring of Sociality Among Chinese Generation Z on the Soul App,” evidence record 12032, https://ethics.ai/record/12032 (originally published by Social Media + Society).

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