Future of Marketing Briefing: The public ad tech era is over — open the original publisher
Gone are the days when investors got themselves in a tizzy over ad networks, demand-side platforms and supply-side platforms on their own merits.
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Gone are the days when investors got themselves in a tizzy over ad networks, demand-side platforms and supply-side platforms on their own merits.
European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.
Mod Op is betting that building its own AI infrastructure can deliver more value than simply licensing off-the-shelf tools.
Perplexity has blocked Time’s markdown agent ads from influencing its AI system.
Butler/Till is expanding its agentic media buying tests, highlighting the challenge of adapting AI to different client needs.
The company is going after smaller advertisers. Its job listings prove it.
Creator agencies are either rebuilding themselves as entertainment companies or launching as one from day one.
WPP’s boss looks towards “mixed economy” business model as ad giant shows green shoots
This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series.
Teads files suit against Google’s ad tech suite, warns investors of potential retaliation, as industry awaits a looming remedies ruling in Google’s antitrust trial.
Copyright claims and IP ownership fights show just how complicated Hollywood's creator courtship could get.
Time is selling ads targeting AI bots, betting that markdown pages will make its content (and advertisers) more visible in AI search.
This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.
Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes. Case in point: A major beverage company is conducting an independent audit of its digital media ads — including CTV and online video — that ran […]
Two job postings on its careers page suggest OpenAI wants third parties, not just its own sellers, to sell its inventory.
Critics may label the initiative as 'Privacy sandbox 2.0,' but advocates counter with privacy arguments.
The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.
A subtle policy update shines a light on how Apple differs from Google.
New data shows why publishers are developing strategies around agentic traffic and brand visibility in AI answer engines.
Brian Yasko, managing director at Accenture and Emma Harmon, co-CEO of Whalar, on the massive creator economy acquisition and future plans.
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