‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency
Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes. Case in point: A major beverage company is conducting an independent audit of its digital media ads — including CTV and online video — that ran […]
Record details
Published: 28 July 2026
Source: Digiday (AI/media)
Category: News
Topics: Transparency
Retrieved: 29 July 2026
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How to cite this record
ethics.ai (28 July 2026), “‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency,” evidence record 14341, https://ethics.ai/record/14341 (originally published by Digiday (AI/media)).
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