Acceptance of artificial intelligence in German agriculture: an application of the technology acceptance model and the theory of planned behavior
Abstract The use of Artificial Intelligence (AI) in agriculture is expected to yield advantages such as savings in production resources, labor costs, and working hours as well as a reduction in soil compaction. However, the economic and ecological benefits of AI systems for agriculture can only be realized if farmers are willing to use them. This study applies the technology acceptance model (TAM) of Davis (1989) and the theory of planned behavior (TPB) of Ajzen (1991) to investigate which behav
Record details
Published: 7 June 2021
Source: OpenAlex
Category: Research
Topics: Jobs & economy · Finance, VC & PE
Retrieved: 14 July 2026
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ethics.ai (7 June 2021), “Acceptance of artificial intelligence in German agriculture: an application of the technology acceptance model and the theory of planned behavior,” evidence record 9046, https://ethics.ai/record/9046 (originally published by OpenAlex).
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