Audience Services

…rvices enjoyed by audiences today. Potential efficiency opportunities were assessed for all service lines, in particular how the introduction of new technologies such as AI can augment case handling making our skilled agents even more efficient and effective. We also want to make better use of the rich data we compile to help us drive audience insights across the BBC. Examples of potential use cases already identified include: - Sifting and grouping contacts w Classification: Customer services.

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ethics.ai (6 May 2025), “Audience Services,” evidence record 19808, https://ethics.ai/record/19808 (originally published by UK Contracts Finder — AI procurement).

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