Social Media Influencer Marketing as a Clinical Trial Recruitment Modality: Tutorial Informed by One Study’s Approach
Background: Influencer marketing (paid promotion by individuals with large, engaged social media followings) has become a major commercial advertising strategy, projected to reach US $32 billion globally in 2025. Clinical trials increasingly recruit through digital channels such as social media advertisements and patient portal messages. However, to our knowledge, influencer marketing has not been described as a clinical trial recruitment modality, and no practical guidance exists for investigat
Record details
Published: 11 August 2026
Source: JMIR (Journal of Medical Internet Research)
Category: Research
Topics: Healthcare · Finance, VC & PE · Biotech
Retrieved: 12 August 2026
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How to cite this record
ethics.ai (11 August 2026), “Social Media Influencer Marketing as a Clinical Trial Recruitment Modality: Tutorial Informed by One Study’s Approach,” evidence record 18485, https://ethics.ai/record/18485 (originally published by JMIR (Journal of Medical Internet Research)).
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