{
  "id": 18485,
  "url": "https://www.jmir.org/2026/1/e92813",
  "title": "Social Media Influencer Marketing as a Clinical Trial Recruitment Modality: Tutorial Informed by One Study’s Approach",
  "summary": "Background: Influencer marketing (paid promotion by individuals with large, engaged social media followings) has become a major commercial advertising strategy, projected to reach US $32 billion globally in 2025. Clinical trials increasingly recruit through digital channels such as social media advertisements and patient portal messages. However, to our knowledge, influencer marketing has not been described as a clinical trial recruitment modality, and no practical guidance exists for investigat",
  "authors": "Timothy B Plante, Jingyi Cao, Tamunotonye Harry, Yuanyuan Feng, Azuka Amaka Ngige, Hailey N Miller, Kayla Ferro, Marian E B Budu, Stephen P Juraschek",
  "category": "research",
  "topics": "healthcare,finance-investment,biotech",
  "orgs": null,
  "regions": null,
  "published_at": "2026-08-11T21:00:23.000Z",
  "fetched_at": "2026-08-12T05:10:43.828Z",
  "source_slug": "x-jmir-journal-of-medical-internet-researc",
  "source_name": "JMIR (Journal of Medical Internet Research)",
  "source_homepage": "https://www.jmir.org",
  "ethics_ai_record_url": "https://ethics.ai/record/18485",
  "original_url": "https://www.jmir.org/2026/1/e92813",
  "evidence_status": "source-only",
  "attribution": "via ethics.ai"
}