Use of artificial intelligence in building personal branding and intercultural leadership
The integration of AI tools reshaping how professionals learn, build reputation, and project their value in digitally and culturally diverse environments. Therefore, this study aims to analyze the relationships among AI tool use, personal branding, and leadership in intercultural contexts. A quantitative, non-experimental, cross-sectional, and correlational study was conducted with 169 university graduates from Peru, Ecuador, and Mexico. Data were collected using a Likert-scale questionnaire and
Record details
Published: 10 August 2026
Source: Frontiers in Artificial Intelligence
Category: Research
Topics: Environment
Retrieved: 11 August 2026
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ethics.ai (10 August 2026), “Use of artificial intelligence in building personal branding and intercultural leadership,” evidence record 18075, https://ethics.ai/record/18075 (originally published by Frontiers in Artificial Intelligence).
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