{
  "id": 18075,
  "url": "https://www.frontiersin.org/articles/10.3389/frai.2026.1885655",
  "title": "Use of artificial intelligence in building personal branding and intercultural leadership",
  "summary": "The integration of AI tools reshaping how professionals learn, build reputation, and project their value in digitally and culturally diverse environments. Therefore, this study aims to analyze the relationships among AI tool use, personal branding, and leadership in intercultural contexts. A quantitative, non-experimental, cross-sectional, and correlational study was conducted with 169 university graduates from Peru, Ecuador, and Mexico. Data were collected using a Likert-scale questionnaire and",
  "authors": "Omer Cruz Caro",
  "category": "research",
  "topics": "environment",
  "orgs": null,
  "regions": "latam",
  "published_at": "2026-08-10T00:00:00.000Z",
  "fetched_at": "2026-08-11T05:10:37.351Z",
  "source_slug": "x-frontiers-in-artificial-intelligence",
  "source_name": "Frontiers in Artificial Intelligence",
  "source_homepage": "https://www.frontiersin.org/journals/artificial-intelligence",
  "ethics_ai_record_url": "https://ethics.ai/record/18075",
  "original_url": "https://www.frontiersin.org/articles/10.3389/frai.2026.1885655",
  "evidence_status": "source-only",
  "attribution": "via ethics.ai"
}