Gender-based discrepancies in the algorithmic delivery of political ads on social media
Social media has become a key channel for political advertising during election campaigns. However, algorithmic biases in the delivery of these ads may distort the public's exposure to political messaging. This can hinder citizens' ability to make informed choices and undermine equal access to political discourse, raising concerns about the integrity of electoral processes. In this study, we examine gender-based discrimination in the delivery of political ads during the 2024 European Parliament
Record details
Published: 9 June 2026
Source: arXiv
Category: Research
Topics: Bias & fairness · Misinformation
Retrieved: 14 July 2026
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ethics.ai (9 June 2026), “Gender-based discrepancies in the algorithmic delivery of political ads on social media,” evidence record 1196, https://ethics.ai/record/1196 (originally published by arXiv).
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