The mediating role of conscious consumerism in shaping sustainable consumption intentions: evidence from Coimbatore District, India
Understanding the psychological correlates of sustainable consumption intention is essential for recognizing how individual actions influence society and the environment. Grounded in the Theory of Planned Behavior (TPB), this study examines how attitude, subjective norms, and perceived behavioral control affect sustainable consumption intention, and explores the mediating role of conscious consumerism. Using survey data from Coimbatore District in the Indian state of Tamil Nadu ( N = 430), struc
Record details
Published: 19 February 2026
Source: OpenAlex
Category: Research
Topics: Environment
Retrieved: 14 July 2026
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How to cite this record
ethics.ai (19 February 2026), “The mediating role of conscious consumerism in shaping sustainable consumption intentions: evidence from Coimbatore District, India,” evidence record 10057, https://ethics.ai/record/10057 (originally published by OpenAlex).
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