Bridging technology and sustainability: examining the role of green AI adoption in Indian banking sector
The rapid integration of Artificial Intelligence (AI) in India’s banking sector offers operational benefits but also raises sustainability challenges. This study focuses on “Green AI,” defined as AI technologies optimized for energy efficiency and carbon conscious practices, by extending the Technology–Organization–Environment (TOE) and Technology Acceptance Model (TAM) frameworks with sustainability-linked factors. Data were collected from 412 mid- to senior-level professionals across six leadi
Record details
Published: 12 January 2026
Source: OpenAlex
Category: Research
Topics: Environment · Finance, VC & PE
Retrieved: 14 July 2026
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ethics.ai (12 January 2026), “Bridging technology and sustainability: examining the role of green AI adoption in Indian banking sector,” evidence record 10012, https://ethics.ai/record/10012 (originally published by OpenAlex).
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