Developing an augmented reality business model for cultural heritage tourism: the case of Geevor Museum

The use of Augmented Reality (AR) in cultural heritage tourism has gained increased research attention, and studies identify many ways AR adds value to, and enhances the tourist experience. However, contrary to expectations and opportunities presented, AR adoption has been slower than predicted. It could be argued that the tourism sector is losing out of the benefits presented by AR, despite the fact adopting modern technologies is considered essential for tourist organisations to remain competi

Related evidence

These records share source-supplied organisations, an exact publisher byline, automatic topics or regions. The reason is shown on every link; related does not mean supporting, agreeing with or verifying this record.

No strong metadata relationship is available in the current record.

How to cite this record

ethics.ai (28 May 2026), “Developing an augmented reality business model for cultural heritage tourism: the case of Geevor Museum,” evidence record 10056, https://ethics.ai/record/10056 (originally published by OpenAlex).

Use and limitations

This page is a stable index and citation surface for a source record. ethics.ai did not author the underlying report and has not independently verified every claim. Automatic topics may be imperfect. For consequential use, quote and cite the original publisher.