{
  "id": 10056,
  "url": "https://doi.org/10.83056/mmu.32479188",
  "title": "Developing an augmented reality business model for cultural heritage tourism: the case of Geevor Museum",
  "summary": "The use of Augmented Reality (AR) in cultural heritage tourism has gained increased research attention, and studies identify many ways AR adds value to, and enhances the tourist experience. However, contrary to expectations and opportunities presented, AR adoption has been slower than predicted. It could be argued that the tourism sector is losing out of the benefits presented by AR, despite the fact adopting modern technologies is considered essential for tourist organisations to remain competi",
  "authors": "Eleanor E. Cranmer",
  "category": "research",
  "topics": null,
  "orgs": null,
  "regions": null,
  "published_at": "2026-05-28T00:00:00.000Z",
  "fetched_at": "2026-07-14T16:34:04.106Z",
  "source_slug": "openalex",
  "source_name": "OpenAlex",
  "source_homepage": "https://openalex.org",
  "ethics_ai_record_url": "https://ethics.ai/record/10056",
  "original_url": "https://doi.org/10.83056/mmu.32479188",
  "evidence_status": "source-only",
  "attribution": "via ethics.ai"
}