Trust in blockchain-enabled exchanges: Future directions in blockchain marketing
Abstract Prior research typically positions blockchain technology as enabling a trustless exchange environment without specifically investigating how blockchain technology provides trust and what makes the data in a blockchain “tamperproof” and “immutable.” This article serves to address these research gaps by conducting semi-structured interviews with 18 informants who have had at least three years of project experience with blockchain-enabled exchanges. Our findings uncover three unique aspect
Record details
Published: 15 July 2022
Source: OpenAlex
Category: Research
Topics: Environment · Finance, VC & PE
Retrieved: 14 July 2026
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How to cite this record
ethics.ai (15 July 2022), “Trust in blockchain-enabled exchanges: Future directions in blockchain marketing,” evidence record 9226, https://ethics.ai/record/9226 (originally published by OpenAlex).
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