Bridging the Analytics Divide: Retail Technology Diffusion in South Africa's Traditional Retail Sector
Retail analytics holds immense potential for enhancing decision-making, efficiency, and competitiveness in the retail sector. However, its adoption across traditional and hybrid retail industries in emerging markets remains inconsistent. This study examines the adoption of analytics technologies in South Africa's traditional retail sector, utilizing the Technology-Organization-Environment (TOE) framework and the Diffusion of Innovations (DOI) theory. Drawing on a qualitative multi-case study of
Record details
Published: 17 May 2026
Source: arXiv
Category: Research
Topics: Environment
Retrieved: 14 July 2026
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ethics.ai (17 May 2026), “Bridging the Analytics Divide: Retail Technology Diffusion in South Africa's Traditional Retail Sector,” evidence record 4186, https://ethics.ai/record/4186 (originally published by arXiv).
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