A perspective from Nollywood: examining how GenAI is integrated in the Nigerian film industry
This article examines the uptake of generative artificial intelligence (GenAI) in the Nigerian film industry (Nollywood). It positions Nollywood as a key empirical and conceptual reference point for understanding how AI reshapes cultural production. Inspired by post-colonial and decolonial theory, it challenges the predominant focus in AI and cultural industries research on the Anglo-American world and Europe. Situating GenAI adoption within Nollywood’s institutional history and labour relations
Record details
Published: 7 August 2026
Source: AI & Society
Category: Research
Topics: Jobs & economy
Retrieved: 8 August 2026
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ethics.ai (7 August 2026), “A perspective from Nollywood: examining how GenAI is integrated in the Nigerian film industry,” evidence record 17489, https://ethics.ai/record/17489 (originally published by AI & Society).
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