Serena Williams wants to find the next trillion-dollar company

Serena Williams doesn’t just defy convention on the tennis court. She’s also applying her competitive mindset to entrepreneurship and venture investing, recently rebranding her firm from Serena Ventures to Starfire Ventures. Williams discusses the investment strategy that has led to 16 unicorns now in her portfolio, what she looks for in founders, and how partnerships with companies from Nike to Ro fit into her broader vision.  This is an abridged transcript of an interview from Rapid Respo

Related evidence

These records share source-supplied organisations, an exact publisher byline, automatic topics or regions. The reason is shown on every link; related does not mean supporting, agreeing with or verifying this record.

How to cite this record

ethics.ai (29 July 2026), “Serena Williams wants to find the next trillion-dollar company,” evidence record 14673, https://ethics.ai/record/14673 (originally published by Fast Company Tech).

Use and limitations

This page is a stable index and citation surface for a source record. ethics.ai did not author the underlying report and has not independently verified every claim. Automatic topics may be imperfect. For consequential use, quote and cite the original publisher.