For Apple to make its AI era succeed, it has to get back to its roots

Apple owns the smartphone. It owns the devices and the ecosystem around them. It owns the on-campus product launch. Steve Jobs built that, Tim Cook protected it, and now John Ternus has to carry it into the AI era. That’s the hard part. Especially when you consider that Apple is two years behind schedule when it comes to getting real AI into the hands of users. The recent Siri AI rollout everyone was waiting for didn’t change that. In fact, it felt to me (and many others I’ve talked to in the ex

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ethics.ai (16 July 2026), “For Apple to make its AI era succeed, it has to get back to its roots,” evidence record 11115, https://ethics.ai/record/11115 (originally published by Fast Company Tech).

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