AI ethics on Friday, 31 March 2023

Purpose The rapid growth of artificial intelligence is disrupting various industries, including the tourism sector. This paper aims to outline the applications, benefits and risks of ChatGPT and large language models in general on tourism. It also aims to establish a research agenda for investigating the implications of these models in tourism. Design/methodology/approach Drawing on the available literature on ChatGPT, large language models and artificial intelligence, the paper identifies areas