AI ethics on Friday, 9 November 2018

This article critically examines how fears of audience gullibility, ignorance, and exploitation impede media studies’ response to the pressing challenges posed by the growing power of social media platforms and their innovative datafication practices. I revisit the history of audience research to show how empirical findings contested the pejorative conception of the audience problematically yet persistently imagined by theorists of media power during the twentieth century. As media studies joins