{
  "id": 3071,
  "url": "https://www.forrester.com/blogs/european-marketers-are-playing-it-safe-with-ai-thats-the-problem",
  "title": "European Marketers Are Playing It Safe With AI — That’s The Problem",
  "summary": "European marketers are rapidly adopting AI, but most applications remain focused on efficiency rather than customer value. New research reveals a growing gap between AI adoption and customer impact, highlighting the need to move beyond productivity gains and use AI to create differentiated customer experiences and competitive advantage.",
  "authors": "Christina Schmitt",
  "category": "org",
  "topics": "jobs-economy",
  "orgs": null,
  "regions": "eu",
  "published_at": "2026-07-09T14:05:53.000Z",
  "fetched_at": "2026-07-14T16:11:46.979Z",
  "source_slug": "x-forrester-ai-blog",
  "source_name": "Forrester AI blog",
  "source_homepage": "https://www.forrester.com/blogs/category/artificial-intelligence-ai/",
  "ethics_ai_record_url": "https://ethics.ai/record/3071",
  "original_url": "https://www.forrester.com/blogs/european-marketers-are-playing-it-safe-with-ai-thats-the-problem",
  "evidence_status": "source-only",
  "attribution": "via ethics.ai"
}