{
  "id": 2715,
  "url": "https://digiday.com/media-buying/ad-tech-briefing-private-equitys-ad-tech-playbook-returns",
  "title": "Ad Tech Briefing: Private equity’s ad tech playbook returns",
  "summary": "Plus how the IAB is seeking to modernize how digital video inventory is defined, bought and measured.",
  "authors": "Ronan Shields",
  "category": "news",
  "topics": "bias-fairness,finance-investment",
  "orgs": null,
  "regions": null,
  "published_at": "2026-07-14T04:01:00.000Z",
  "fetched_at": "2026-07-14T16:11:46.979Z",
  "source_slug": "x-digiday-ai-media",
  "source_name": "Digiday (AI/media)",
  "source_homepage": "https://digiday.com",
  "ethics_ai_record_url": "https://ethics.ai/record/2715",
  "original_url": "https://digiday.com/media-buying/ad-tech-briefing-private-equitys-ad-tech-playbook-returns",
  "evidence_status": "source-only",
  "attribution": "via ethics.ai"
}