{
  "id": 18169,
  "url": "https://digiday.com/podcasts/why-agentic-media-buying-is-becoming-a-client-by-client-configuration-job",
  "title": "Why agentic media buying is becoming a client-by-client configuration job",
  "summary": "Butler/Till is expanding its agentic media buying tests, highlighting the challenge of adapting AI to different client needs.",
  "authors": "Kimeko McCoy",
  "category": "news",
  "topics": "jobs-economy,agents-autonomy",
  "orgs": null,
  "regions": null,
  "published_at": "2026-08-11T04:01:00.000Z",
  "fetched_at": "2026-08-11T05:10:37.351Z",
  "source_slug": "x-digiday-ai-media",
  "source_name": "Digiday (AI/media)",
  "source_homepage": "https://digiday.com",
  "ethics_ai_record_url": "https://ethics.ai/record/18169",
  "original_url": "https://digiday.com/podcasts/why-agentic-media-buying-is-becoming-a-client-by-client-configuration-job",
  "evidence_status": "source-only",
  "attribution": "via ethics.ai"
}