{
  "id": 15712,
  "url": "https://www.frontiersin.org/articles/10.3389/frai.2026.1865410",
  "title": "Applying EASTL ethical constructs in AI-driven CRM: the mediating role of sustainable customer trust in enhancing customer retention in private sector banks",
  "summary": "The rapid integration of Artificial Intelligence (AI) in banking, Customer Relationship Management (CRM) has undergone several changes, which have also led to ethical concerns and implications on customer outcomes. While previous studies have studied AI adoption and trust independently, little attention has been placed on how ethical AI dimensions interact and affect customer retention via trust mechanisms. In this sense the objective of our study is to investigate ethical AI practices (using th",
  "authors": "A. Geetha",
  "category": "research",
  "topics": "finance-investment",
  "orgs": null,
  "regions": null,
  "published_at": "2026-08-03T00:00:00.000Z",
  "fetched_at": "2026-08-03T05:10:47.622Z",
  "source_slug": "x-frontiers-in-artificial-intelligence",
  "source_name": "Frontiers in Artificial Intelligence",
  "source_homepage": "https://www.frontiersin.org/journals/artificial-intelligence",
  "ethics_ai_record_url": "https://ethics.ai/record/15712",
  "original_url": "https://www.frontiersin.org/articles/10.3389/frai.2026.1865410",
  "evidence_status": "source-only",
  "attribution": "via ethics.ai"
}