{
  "id": 15238,
  "url": "https://www.forrester.com/blogs/ai-agents-are-driving-measurable-value-to-crm-operations",
  "title": "AI Agents Are Driving Measurable Value To CRM Operations",
  "summary": "AI agents are delivering measurable business value to CRM operations by closing the gap between data, decision, execution, and results. In interviews with dozens of consultancies and customers, we found that AI agents in CRM: Increase productivity and lower the cost to serve. A public sector firm saves 90% in routine labor costs while processing […]",
  "authors": "Kate Leggett",
  "category": "org",
  "topics": "jobs-economy,agents-autonomy",
  "orgs": null,
  "regions": null,
  "published_at": "2026-07-30T10:55:16.000Z",
  "fetched_at": "2026-07-31T05:10:57.675Z",
  "source_slug": "x-forrester-ai-blog",
  "source_name": "Forrester AI blog",
  "source_homepage": "https://www.forrester.com/blogs/category/artificial-intelligence-ai/",
  "ethics_ai_record_url": "https://ethics.ai/record/15238",
  "original_url": "https://www.forrester.com/blogs/ai-agents-are-driving-measurable-value-to-crm-operations",
  "evidence_status": "source-only",
  "attribution": "via ethics.ai"
}