{
  "id": 14840,
  "url": "https://www.forrester.com/blogs/how-to-maximize-value-and-minimize-risks-of-ai-assistants-in-commerce-software",
  "title": "How To Maximize Value — And Minimize Risks — Of AI Assistants In Commerce Software",
  "summary": "As commerce vendors embed genAI assistants into their platforms, digital leaders must balance productivity gains against growing governance risks to ensure that AI-generated work remains visible, auditable, explainable, and aligned with organizational policies.",
  "authors": "Emily Pfeiffer",
  "category": "org",
  "topics": "regulation,jobs-economy,transparency",
  "orgs": null,
  "regions": null,
  "published_at": "2026-07-29T15:39:35.000Z",
  "fetched_at": "2026-07-30T05:10:24.387Z",
  "source_slug": "x-forrester-ai-blog",
  "source_name": "Forrester AI blog",
  "source_homepage": "https://www.forrester.com/blogs/category/artificial-intelligence-ai/",
  "ethics_ai_record_url": "https://ethics.ai/record/14840",
  "original_url": "https://www.forrester.com/blogs/how-to-maximize-value-and-minimize-risks-of-ai-assistants-in-commerce-software",
  "evidence_status": "source-only",
  "attribution": "via ethics.ai"
}