{
  "id": 14340,
  "url": "https://digiday.com/future-of-tv/future-of-tv-briefing-freewheel-adds-show-level-reporting-to-tackle-streamings-transparency-problem",
  "title": "Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem",
  "summary": "This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.",
  "authors": "Tim Peterson",
  "category": "news",
  "topics": "transparency",
  "orgs": null,
  "regions": null,
  "published_at": "2026-07-29T04:01:00.000Z",
  "fetched_at": "2026-07-29T05:10:12.205Z",
  "source_slug": "x-digiday-ai-media",
  "source_name": "Digiday (AI/media)",
  "source_homepage": "https://digiday.com",
  "ethics_ai_record_url": "https://ethics.ai/record/14340",
  "original_url": "https://digiday.com/future-of-tv/future-of-tv-briefing-freewheel-adds-show-level-reporting-to-tackle-streamings-transparency-problem",
  "evidence_status": "source-only",
  "attribution": "via ethics.ai"
}