{
  "id": 12118,
  "url": "https://digiday.com/media-buying/w3c-attribution-api-prompts-debate-over-the-future-of-web-measurement",
  "title": "W3C Attribution API prompts debate over the future of web measurement",
  "summary": "The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.",
  "authors": "Ronan Shields",
  "category": "news",
  "topics": "privacy-surveillance",
  "orgs": null,
  "regions": null,
  "published_at": "2026-07-21T04:01:00.000Z",
  "fetched_at": "2026-07-21T05:10:12.656Z",
  "source_slug": "x-digiday-ai-media",
  "source_name": "Digiday (AI/media)",
  "source_homepage": "https://digiday.com",
  "ethics_ai_record_url": "https://ethics.ai/record/12118",
  "original_url": "https://digiday.com/media-buying/w3c-attribution-api-prompts-debate-over-the-future-of-web-measurement",
  "evidence_status": "source-only",
  "attribution": "via ethics.ai"
}