{
  "id": 10150,
  "url": "https://inc42.com/buzz/ipo-bound-zepto-eyes-premium-grocery-segment-to-take-on-blinkit-instamart",
  "title": "IPO-Bound Zepto Eyes Premium Grocery Segment To Take On Blinkit, Instamart",
  "summary": "In a bid to expand its offerings ahead of its public market debut, Zepto is reportedly exploring the launch of…",
  "authors": "Shrishti Bisht",
  "category": "news",
  "topics": "finance-investment",
  "orgs": null,
  "regions": null,
  "published_at": "2026-07-14T09:17:03.000Z",
  "fetched_at": "2026-07-14T16:55:59.928Z",
  "source_slug": "x-inc42-in",
  "source_name": "Inc42 (IN)",
  "source_homepage": "https://inc42.com",
  "ethics_ai_record_url": "https://ethics.ai/record/10150",
  "original_url": "https://inc42.com/buzz/ipo-bound-zepto-eyes-premium-grocery-segment-to-take-on-blinkit-instamart",
  "evidence_status": "source-only",
  "attribution": "via ethics.ai"
}